✢ THE LANDMARK PACKAGE

Establish your unique author brand

An authentic brand identity helps tell your story and attracts the right people to you. Paint the picture across all of your media for consistent messaging and reader experience.

THE LANDMARK

$1,500

Brand Archetype

Brand archetypes help us to design your brand to align to your personality and values. This method helps define all parts of your brand identity. We’ll use the following approaches to determine and finalize your brand direction.

Informs design of:

Color palette
Typography
Tone of voice
Images and patterns
Wordmark/imprint logo
and more!

- Information about your archetype to help you communicate effectively and authentically
- Brand guidelines digital file (PDF)

Wordmark / Imprint Logo

A wordmark or imprint logo helps to identify your brand. If you’re just starting out in independent publishing and would like an imprint, we’ll create something simple that matches your style. Or perhaps you need something new or a refresh of something you’ve used for a while but aren’t in love with.

I create and edit logos using Adobe Illustrator for a professional outcome. This allows me to make changes and provide the files that you’ll need to use the logo in various ways.

- Digital files (PNG, SVG, JPG)
- Included in your brand guidelines digital file (PDF)

Color Palette

Included in your brand guidelines digital file (PDF)

The goal is to select colors that speak to you and represent your brand. Your brand archetype will help determine the direction including primary and accent colors. We also consider your use cases, your favorites, and non-favorites. You’ll use these colors consistently throughout your materials, and your usage guidelines will outline how to incorporate them.

Typography

Font choices are important in how they represent your brand and also ensure readability. Two fonts are ideal: one for headings and another for body copy. Your brand archetype will point to options, and we’ll narrow it down to the best choices for your use cases. You can choose to limit these options to free fonts available through Google Fonts, or your website builder, or the software you use most for creating materials.

Included in your brand guidelines digital file (PDF)

Images and Patterns

We’ll determine types of images, patterns, and icons that complete the look and feel based on your brand archetype. I will provide examples with free stock images so you can use them. You can also purchase premium images on your own to use for social media or on your website. It will be easier to know what to purchase when you have some guidelines on what you’ll need.

Included in your brand guidelines digital file (PDF)

See a custom branded and designed author demo website as an example of what we can do for you!

Design work on this demo site included:

✓ Logo

✓ Color palette

✓ Typography

✓ Images

✓ Patterns

✓ Elements & Icons

✓ Mockups

✓ Fictional book covers and summaries

Go to Demo Site

Sample pages shown. All information on the site is fictional.

Process and Timeline

Prep Time: 1 Week

Prior to the start date, you will have access to a project planning and tracking portal. I will provide instructions for you to do the prep work to be ready to go. In general this will include things such as:

Completing the questionnaire
Completing the brand archetype quiz
Creating a Pinterest board with images of things you like

Build Time: 2 Weeks

The actual creation process takes place over a two-week period. I will develop preliminary concepts for review. Following approval, I will finalize and deliver your files.