✢ THE LANDMARK PACKAGE
Establish your unique author brand
An authentic brand identity helps tell your story and attracts the right people to you. Paint the picture across all of your media for consistent messaging and reader experience.
THE LANDMARK
$1,500
Brand Archetype
Brand archetypes help us to design your brand to align to your personality and values. This method helps define all parts of your brand identity. We’ll use the following approaches to determine and finalize your brand direction.
Informs design of:
Color palette
Typography
Tone of voice
Images and patterns
Wordmark/imprint logo
and more!
-
You’ll answer some questions to help me get to know you and develop a direction for your brand design.
-
I’ll create mood boards aligned to the design direction so we can narrow down exactly which one is best for you.
-
We’ll assume it’s not perfect from the get-go and build in some revision rounds. Maybe we’ll get lucky and it will be. ;)
-
Information about your archetype to help you communicate effectively and authentically
Brand guidelines digital file (PDF)
Wordmark / Imprint Logo
A wordmark or imprint logo helps to identify your brand. If you’re just starting out in independent publishing and would like an imprint, we’ll create something simple that matches your style. Or perhaps you need something new or a refresh of something you’ve used for a while but aren’t in love with.
I create and edit logos using Adobe Illustrator for a professional outcome. This allows me to make changes and provide the files that you’ll need to use the logo in various ways.
-
Logos should look good in black and white, and is likely to be how it’s most used.
-
Depending on your brand design, we’ll create colored versions as well.
-
Depending on our design, you may need different versions for circumstances such as a favicon, small circle, full size, with/without your name, etc.
-
We’ll assume it’s not perfect from the get-go and build in some revision rounds. Maybe we’ll get lucky and it will be. ;)
-
Digital files (PNG, SVG, JPG)
Included in your brand guidelines digital file (PDF)
Color Palette
-
These colors will be the ones used as your main brand color and supporting colors that are used more sparingly.
-
Colors need to be surrounded by neutrals. Also, having tints/shades of the main and secondary colors can come in handy.
-
Included in your brand guidelines digital file (PDF)
The goal is to select colors that speak to you and represent your brand. Your brand archetype will help determine the direction including primary and accent colors. We also consider your use cases, your favorites, and non-favorites. You’ll use these colors consistently throughout your materials, and your usage guidelines will outline how to incorporate them.
Typography
Font choices are important in how they represent your brand and also ensure readability. Two fonts are ideal: one for headings and another for body copy. Your brand archetype will point to options, and we’ll narrow it down to the best choices for your use cases. You can choose to limit these options to free fonts available through Google Fonts, or your website builder, or the software you use most for creating materials.
-
Heading and body text align to the brand feel and should complement each other. I take care to use fonts that are included in the software and systems that you use (for instance Canva and Squarespace) or that are free to use (such as from Google Fonts). If you prefer to purchase a license to use a premium font, that is up to you. The reality is that there are thousands of fonts out there, many of which look similar to others, and it’s best to stick to ones that are readily available, easily readable, and no extra cost.
-
Sometimes we like to add a little flair with a script font. This should be a subtle add here and there, typically for emphasis.
-
Included in your brand guidelines digital file (PDF)
Images and Patterns
We’ll determine types of images, patterns, and icons that complete the look and feel based on your brand archetype. I will provide examples with free stock images so you can use them. You can also purchase premium images on your own to use for social media or on your website. It will be easier to know what to purchase when you have some guidelines on what you’ll need.
-
I will share stock (free) options to give you an idea of the kinds of images that align to your new brand design.
-
I will share stock (free) options to give you an idea of the kinds of images that align to your new brand design. I may also create bespoke elements for you if needed.
-
Included in your brand guidelines digital file (PDF)
Process and Timeline
Prep Time: 1 Week
Prior to the start date, you will have access to a project planning and tracking portal. I will provide instructions for you to do the prep work to be ready to go. In general this will include things such as:
Completing the questionnaire
Creating a Pinterest board with images of things you like
Build Time: 2 Weeks
The actual creation process takes place over a two-week period. I will develop preliminary concepts for review. Following approval, I will finalize and deliver your files.
“Editor, designer, and consultant are words people may use to describe the services she provided, but those words don’t do justice to the immense impact she made. Amazing!”
✢ Jason Grom
Author of A Soldier’s Song: The World War II Diary of Sergeant Jack Anderson
YOUR BRAND IS WAITING FOR YOU...
YOUR BRAND IS WAITING FOR YOU...
