✢ THE JOURNEY PACKAGE
Your awesome author home on the web
Your author website and home on the internet to showcase your work, give readers and media a way to connect with you, share posts about updates or announcements, drive sales to your book(s), capture emails, and more!
THE JOURNEY
$2,900
Custom Website
Custom website built on the user-friendly and robust hosting platform of Squarespace.
Design aligned with your author branding and/or your book(s)
You choose up to six mobile-responsive pages*
Site SEO strategically incorporated
Support to connect your domain to your new site
Website Page Planners are provided to help you plan the right content to be included on your site
Stock images and patterns used
You have 100% ownership and control of your site
Discounted fee for the first year of hosting on Squarespace
Promo Graphics
Two images/mockups related to your website launch for you to use on social media
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One custom website on Squarespace
One live walkthrough and training session at launch
Two promo graphics
Two weeks of post project support
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We can add more pages to your site if needed. Investment will be $200/page.
Page Examples
You choose six pages included with the package with the option to add more. Here are some examples.
Home page
Main introduction to you and your books
Featured book or series prominently displayed with "buy now" call to action
Links to recent blog posts or news
Books page
Showcase your works
Book covers, descriptions, reviews, purchase links
About the author page
Help readers connect with you
Biography and headshot
Awards, achievements, media mentions
Contact page
Allow readers, media, or collaborators to reach out
FAQ section to answer common questions
Media page
Downloadable media kit (headshot, book covers, biography, press releases)
Links to interviews or reviews
Contact info for inquiries
Blog or News page
Share writing tips, book announcements, personal insights, etc.
Events/Appearances page
List upcoming signings, readings, or virtual events
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Newsletter sign-up form
Build your list of fans to notify of new releases, updates, etc.
Reader magnet sign-up form
Build your list of buyers with an incentive to purchase
Social media links
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These standard pages also included:
Styled legal policies pages (e.g., privacy policy, terms and conditions, etc.). You must provide the information for legal policies.
Styled 404 error landing page
See a custom branded and designed author demo website as an example of what we can do for you!
Design work on this demo site included:
✓ Logo
✓ Color palette
✓ Typography
✓ Images
✓ Patterns
✓ Elements & Icons
✓ Mockups
✓ Fictional book covers and summaries
Sample pages shown. All information on the site is fictional.
“What a joy to work with you on a website landing page that I truly LOVE! I knew your fabulous design eye, good taste, and dedication to getting us over the goal line would pay off in spades!”
✢ Mary Connaughty-Sullivan
Author of Nudges From The Other Side
Strategy and Tactics
I focus on prioritizing your website goals to ensure the site aligns with your unique needs. To this end, strategy includes but is not limited to:
Guidance on what content is needed
Page planners provided for content submission*
Content copy guidance and limited edits
Stock (free to use) images if needed
Ensuring strategic copy placement
Important calls to action strategically placed
Look and feel aligned to your brand
*You will need to provide the content copy for your site.
Site Set-up
Basic Search Engine Optimization (SEO) tactics and optimized page URLs
Header navigation set-up and styling
Footer set-up and styling including legal and main navigation links
Custom CSS styling
Images sized to meet guidelines
Keywords in right places (heading text, URL slugs, etc.)
Cookie management bar set-up
Secure HTTPS enabled
Support to get site linked to your domain registrar
Google Analytics tracking information enabled (if you have it set up)
Support
End of project
I want to support you as you launch your site! This is included as part of your package:
Recorded launch day live video call walkthrough and Q&A (provided to you to watch later if needed)
Tech support for the immediate two weeks after launch in case something comes up
Ongoing support
After the two-week support period, I am available for ongoing tech support or other updates you need. This work will be billed at an hourly rate. We can schedule a half or full VIP day to focus on everything you need at once if that is your preference.
Process and Timeline
Prep Time: 2 Weeks
Prior to the build start date, you will have access to a project planning and tracking portal. I will provide guidelines for you to do the prep work to be ready to go. In general this will include things such as:
Brand guidelines and files to include logos, colors, fonts, images, patterns, etc. (If you don't have this and would like to invest in the Landmark branding package, that work will take place prior to the start of the website project.)
Copy to be used on each page of the site (e.g., home, about, contact, etc.) including images to be included. You will use helpful Page Planners to guide you through providing this information.
Decision on hosting plan
Decision on domain URL unless you already have one
Build Time: 2 Weeks
The actual build process takes place over a two-week period. If prep work is ready to go, the process should follow this outline. This is your dedicated project time, so it’s important that you are available to prioritize focused time to get it done! Delays may cause the project to be moved.
YOUR WEBSITE IS WAITING FOR YOU...
YOUR WEBSITE IS WAITING FOR YOU...
