Project Profile: Author’s Online Site
NUDGES FROM THE OTHER SIDE
By Mary Connaughty-Sullivan
WORK SCOPE
ONE-PAGE WEBSITE FOR BOOK AND CONTACT INFO / MOVE DOMAIN
OUTPUT
LANDING PAGE / THANK YOU PAGE / EMAIL RESPONSE / BOOK EXCERPT FILE / BRANDING
the Objectives
Mary’s main objective was to have a one-page, concise site for people to learn about and link over to purchase her book, connect with her on Facebook, and contact her. (She was not looking for a large website that could solve for other needs, such as hosting a blog.)
the Services
I thought ConvertKit might be a great, cost-effective option to solve Mary’s need. The “Newsletter” plan allowed us to create a landing page that serves as the home for Mary’s domain. This approach also gave us a way to offer a free book excerpt for people who subscribe to her email list.
ConvertKit limits layouts to templates that are designed to ensure that things look right on desktop and mobile views. We looked through the available templates for a layout that Mary liked and allowed us to include the information we needed.
I designed the page and branding (colors and font choices) using her book cover as inspiration, and then I added the content. I also designed the subscription pop-up box to match.
Next, I designed the branded “Thank You” page for email subscribers with additional information including links to her podcast interviews. I also set up and designed her subscription confirmation email to match the branding. Finally, we connected her domain to this page.
the Results
Mary now has a sleek page for her domain with a branded look aligned to her book cover. This solution lets her share pertinent information and offer a free book excerpt.
And bonus… Mary now has a way to follow-up with people who have shown interest in her book should she wish to do so.
That’s a wrap!
“What a joy to work with you on a website landing page that I truly LOVE! I knew your fabulous design eye, good taste, and dedication to getting us over the goal line would pay off in spades!”
— Mary Connaughty-Sullivan, Author of Nudges From The Other Side
LEARN MORE ABOUT MARY’S BOOK HERE
